Help? What Next?
You’re so excited that you signed up to join your company and you just know your family and friends will support you. But, after sharing your excitement only a couple of your family members place an order. Now you’re thinking “I thought they’d be excited as I am and I’d have a thriving business. This isn’t selling itself, what next?” This is such a common scenario. So, I put together these 5 tips to help you grow your business after you run out of family & friends.
1)Be Social
The more people you have contact with the more you’ll grow your business. I hear all the time “I’ve talked to EVERYONE & no one wants to buy from me.” I love the EVERYONE part. Who’s everyone? Did you talk to the people you used to work with, used to go to school with, used to be neighbors with, the teachers at your kids school, everyone at church, the whole neighborhood, town, city, state… Really EVERYONE? It’s not always the person you know who may want what you have to offer, it could be a friend of a friend of a friend who would love to buy from you or even join you in your business. Think BIGGER!! Join groups on social media that interest you. Follow people on Instagram that have similar interests and interact with them. Join Twitter, LinkedIn, and Pinterest.
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2) Learn Business Skills
“When was the last time you ran a business?” Exactly!
Whether you start working for the local fast food restaurant or working for the president you’ll need training. So I don’t understand why so many people new to the business feel they don’t need to learn about the business they just joined. Participate in the company training, follow others in your business & similar businesses. Be consistent, follow up with customers & potential customers. Read books, blogs, or even listen to podcasts about building a small business. “Learners are Earners”
3) Collect Contact Information
One of the easiest ways I’ve found to follow up with people is to connect on Facebook. These days most people are on Facebook. Suggest connecting so you can catch up with an old friend or become friends with someone new. Pull up your Facebook search and ask them to put in their name & send them a friend request. Remember to be social, don’t spam them with buy, buy, buy from me. Be social, catch up, see what they like to do, connect. Ask yourself, “How can I help them solve a problem they have?”
4) Have a Passion for the Product
Find a product you love! It’s so easy to talk to people about something that you believe in & that excites you. Use your product, learn about it & share that information with others. Think about the last time you went to a restaurant you really enjoyed. Did you tell people at work about it the next day? Did you describe the dish you had, why you liked it & about the great service you had? Did you make money on that recommendation? No, you didn’t earn anything from that. So why wouldn’t you use that same enthusiasm about a new product you have? If you have a sample, say of a skincare product or a food product, get excited, share it with others and watch them get excited. When they love it too, they’ll talk about it to their circle of friends & that can bring you more business.
5) Self-Promotion
You don’t have a store, so how are people going to find you? If you aren’t letting people know you are in business, you’re not going to have a business. Think like other small businesses & do what they do. Do people in your town know what you do? Do you set up at local events? The local landscaper, mover, plumber, electrician all have their info on their vehicles, do you? Many wear logo shirts or hats so people know who they are, do you? Maybe it’s something as simple as wearing a name badge with your company name on it, or putting out a lawn sign. Think about it. Where else do you see people promoting their businesses? Have you ever thought about trying that? Maybe it’s time.
–written by Terri Kolodziej Avon Adviser, Gold Leader, Independent Sales Representative @TerriKsAvon Avon Online
Terri K's Journey of an Avon Lady 